Mahindra S.A | New C.E.O

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Mahindra South Africa, now in its 14th year of business in the country, is pleased to announce the appointment of Mr Rajesh Gupta as the Chief Executive Officer (CEO). Rajesh’s appointment follows the earlier announcement of the erstwhile CEO Mr Sanjoy Gupta, resuming the role of Vice President: Customer Care Automotive Division back in Mahindra & Mahindra India.

Rajesh, a result-oriented, seasoned professional with cross-functional experience of 19 years in spearheading marketing and sales operations across various industries, is an acclaimed and experienced marketer with a unique expertise of handling senior level assignments in both the product and services environment.

He has served leading MNC setups in the plant bio-technology, logistics and automobile industries and has successfully demonstrated abilities to identify consumer insights, convert them into business proposition and generate revenue streams in varied market dynamics.

A post graduate in Business Management specialising in marketing, Rajesh started his career with Monsanto India Ltd in 1999 and moved to Piaggio in 2007 as their head of marketing. Rajesh is a visionary, with expertise in driving business, deploying innovative and trendsetting strategies.

His last position with M&M was that of Senior General Manager: Commercial Vehicle Sales, Rural Sales and Brand Activation. In his 8 years with M&M India, Rajesh has handled several assignments such as head of marketing for sub 1-ton LCVs and head of rural sales including spearheading small commercial vehicle sales for the automotive division in India.

Rajesh joins Mahindra South Africa at a critical juncture. With its introduction of several new products in the passenger segment and the recent launch of its “Mahindra Pikup”, M&M has been experiencing excellent volume growth defying industry trends. The ability of the company to nurture its 40 000+ strong customer base and build a platform for other business verticals such as tractors, generator sets and backhoe loaders will also be defining factors from its growth perspective.

Rajesh envisions Mahindra South Africa as an extremely “Passionate Company” with a strong local commitment and purpose.

“Taking a lead from our core philosophy of Rise, we would be working on our strategy to position Mahindra as a Most Passionate Company in SA. We have a desire to lead this transformation across all our touchpoints of sales and service. We know that our RIGHT to WIN will revolve around our abilities to pursue every single additional sales by offering delight to our customers,”

“All in all, Mahindra is headed in the right direction to establish its ‘Right to Win’ in the South African market.”

Mahindra Brits

Mahindra Brits

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